For over 30 years, the Arabian Travel Market has stood at the forefront of the travel and tourism industry’s evolution and has become a key global event that promotes the industry growth. It’s a unique gathering place where the frontiers of travel are pushed further with plentiful business opportunities. Here, visionaries in global travel and tourism converge, blending leisure, business, MICE, and luxury travel into a singular platform where the future of travel is not just observed but felt.

Prepare to be dazzled by the upcoming Arabian Travel Market (ATM) in Dubai this May 2024.The event is renowned for its sophisticated charm and vibrant energy, the ATM draws enthusiasts and professionals from the travel sector globally to celebrate the spirit of travel. With captivating exhibits and pavilions that showcase the unique characteristics of various destinations, the ATM is a window to the latest in travel innovation and trends. Featuring insightful keynotes, engaging panel discussions, and hands-on sessions, it’s a must-visit for those whose passion lies in exploring the world!

When is it going to take place?

This year it is going to be held in May 2024.

Date:             6-9 May 2024

 Monday        6 May: 11.00 – 18.00

Tuesday       7 May: 10.00 – 18.00

Wednesday 8 May: 10.00 – 18.00

Thursday      9 May: 10.00 – 17.00

 Location:      Dubai World Trade Centre (DWTC)

                  Sheikh Zayed Road – Trade Centre 2 Dubai

                  United Arab Emirates.

Theme of the 31st Edition Arabian Travel Market 2024

The 31st edition of the ATM is centered on the theme ‘Empowering Innovation: Transforming Travel through Entrepreneurship by highlighting the crucial role startups and innovators play in the industry. To align with this theme, the ATM has established partnerships with the Aviation X Lab and the Intelak programme, both dedicated to encouraging innovation and assisting startups in advancing the travel sector.

Key points of the event:

 The ATM 2024 show Features:

 Seminars & Workshops, Buyers’ Club Lounge, Travel Tech at ATM, Networking    and    Sustainable Tourism.

• ATM 2024 focuses on addressing critical issues like technology, innovation, and sustainability in aviation to tackle climate change and reduce the carbon footprint.

• Emphasizes the importance of Sustainable Aviation Fuel (SAF) in lessening aviation’s environmental impact and achieving the net-zero emissions target by 2050.

• Features discussions on SAF’s pivotal role in the aviation industry’s sustainability efforts.

• Emirates and other airlines will present their sustainability initiatives, including investments in eco-efficient aircraft and the use of sustainable materials onboard.

• The event is organized in collaboration with strategic partners such as the Dubai Department of Economy and Tourism and Emirates.

• Aims to offer an in-depth look at the aviation industry’s current status and future direction, highlighting innovation and sustainability as essential for transforming travel and tourism.

ATM Conferences detail:

Dive into a four-day adventure of exploration, uncovering the newest insights, strategies, and inspirations in travel from the minds of industry pioneers. Each day opens a new chapter in envisioning travel’s future, delving into market trends, and encouraging entrepreneurial spirit. This journey is designed to transform your knowledge and strategic acumen, launching your business towards unprecedented success.

Following are the main topics of the conferences of a four day event: 

6th May 2024

• Trends Shaping the Future of Hospitality in the Middle East

• Strengthening Inter-Regional Travel: Learnings from Europe

• Ministerial Debate: Streamlining Tourism Beyond the GCC

• The New Age of Island Tourism

• Future-Proofing: Building Resilience and Reinforcing Security in Destinations

• SUMMIT: Frameworks for Tourism Investment

• SUMMIT: Capitalising on China’s Predicted Tourism Surge

• Global Economic Disruptions Affecting the Future of Travel

• SUMMIT: Attracting the Untapped Americas

7th May 2024

• Experience, Culture & Communities: Creating Better Propositions for Experiential Travelers

• SUMMIT: The Power of Failing Forwards

• SUMMIT: Nurturing Travel and Tourism Entrepreneurship to Drive Economic Growth

• How To Build Influence with Gen Z in Just 30 Seconds

• SUMMIT: Diversity: The Key To Unlocking Creativity

• SUMMIT: Global Disruptions are Catalysts for Innovation

• Discovering Your Brand’s Voice

• Data-Led Business Decisions, For Superior Operations

• Unlocking the Value of Travel: Harnessing Technology for Enhanced Traveler Journeys

• Looking Skyward for Innovation: How Aviation is Changing

• Telling Timeless Stories with Media, Film & TV

• The Shift in Transport Preferences & What It Means For Travel in the Middle East

8th May 2024

• Multi-Generational Travel: Considerations for the Middle East

• Decoding MENA’s Tourism Potential: Unveiling NextGen Destinations in 2040

• SUMMIT: Next-level Luxury: How to Stand Out as Truly Premium in an Oversaturated Market

• SUMMIT: Bringing The Experience Economy to Luxury: Attracting Customers with One-off Moments That Matter

• Incorporating Life-Style into Loyalty Programmes

• SUMMIT: Luxury Product Development: What Travel Can Learn from Retail

• Pioneering the Future of Accessible Travel

• ICCA Presents: Importance of Market Intelligence for Successful Meetings

• Putting the Traveller First with AI

• Shop, Explore, Repeat: The Growth of Retail Tourism

• GBTA Presents: Beyond Rebound, Charting the Next Course for Global Business Travel

• Strategic Capabilities and Implications of AI within Business

• Navigating the Future: A Futurist’s Prediction

• The Potential of Cruise: Creating Swell in the Middle East

9th May 2024

• ATMs Start-up Pitch Battle, in Association with Intelak

• SUMMIT: COP28 Unpacked: Charting Travel’s Path to Sustainability

• SUMMIT: Reframing Sustainable Travel Messaging

• The Middle East as a source for unlocking success

• SUMMIT: Standardising Sustainable Procurement Criteria

• Evolution of Sporting Events, Diversifying Offerings for New Generations

• SUMMIT: Leveraging Sustainability for The Luxury Market

• Find Your 2024 Niche: Top Trends to Tap in 2024

• Educating Young Entrepreneurs: Building a Career in Travel

• Network with Future Leaders

How to take part as a first time visitor:

1-Register online: Register for free by 29 April to avoid AED 240 / USD 65 registration fee. From 30 April, they will start charging the registration fee up until the last day of the show on 9 May.

2. Plan your visit – use the ATM website to plan which stands you want to visit and which seminars you want to attend so that you have your diary scheduled and ensure you don’t miss out on anything. 

3. Set your objectives – The key to getting the most out of ATM, when you have limited time, is to set yourself some key objectives. This could be to visit a particular list of exhibitors, catch-up with specific contacts or attend some conference sessions.

4. Book your Hotel Accommodation – discover discounted accommodation options in Dubai to save better.

5. Set up Meetings in Advance – use the meetings planner open to all exhibitors, media and qualified buyers to set up your meetings in advance

6. Use their Official Hashtags – Not only is it a great way to be a part of the huge ATM community, but also it gives you that extra visibility amongst your peers and is a good way to meet new people. Their official hashtag is #ATMDubai.

7. Floorplan – check out the floorplan in advance to help plan your visit.

8. Check the website for seminar updates – ensure you keep checking back on the website for live updates for new speaker announcements and session synopsis additions.

9. Read the Official ATM Preview – learn what to expect from ATM, hear interviews from key speakers and discover new products and announcements due to take place on the show floor.

10. Download the official ATM app – Navigate the show right from your pocket. Get access to an interactive floorplan, manage your meetings, explore the exhibitor directory and get event alerts with our new ATM app, launching April 2024.

Good luck..!

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